Press Center

Leisurelogix's Roadtrip Wizard™ wins Travel Start-up Competition!

Personalized road trip planning and booking tool wins

'Five Minutes of Fame' spot at PhoCusWright Conference

TAMPA, Fla. – November 21, 2007 – LeisureLogixTM, a new travel and navigation services company, today announced it was named the winner of the “Spotlight on Travel Industry Start-ups” workshop at the PhoCusWright Conference, the year’s largest gathering of online travel leaders (November 12-15, 2007, Orlando, Florida).

As the winner, LeisureLogix CEO Michael Hulley presented the company’s recently launched online road trip planning tool, the RoadTrip Wizard™, to approximately 1000 travel industry executives in the “Five Minutes of Fame: Special Edition” presentation session. Audience members voted LeisureLogix the winner from a roster of five start-ups offering new or compelling services in the online travel marketplace.

“It is an honor to receive this type of industry recognition,” said Michael Hulley, CEO of LeisureLogix. “The fact that PhoCusWright brings together all of the major industry players, and we came out the winner in this competition, further validates our opportunity in the market.”

Visible at travelocity.roadtripwizard.com, where it has been in beta since October 25, 2007, the RoadTrip Wizard provides personalized trip recommendations based on individual trip personalities called “Trip Personas.” Each user can create and save multiple “Trip Personas” based on who they are traveling with, what they like to do and see, and how they prefer to travel on a specific trip.

Licensed to companies to complement their consumer offerings, the RoadTrip Wizard provides complete planning, booking, mapping and routing capabilities and one of the broadest location-based services platforms available, with more than five million points of interest with 60-plus attributes each in over 87,000 cities and towns in the United States.

About LeisureLogix

Based in Tampa, Fla., LeisureLogixTM is a new travel and navigation services company founded by Chicke Fitzgerald, CEO of Solutionz Group, a well known expert in the area of travel distribution. The company is led by seasoned travel and technology executives with prior successes at companies including AAA, AOL Travel, EDS, IBM, LasVegas.com, Amadeus, Galileo, Sabre and Worldspan. Its patent-pending tool, the RoadTrip WizardTM, is an integration of and improvement on existing technologies, resulting in a complete, highly personalized road trip planning and booking solution that can be easily incorporated into any travel-related or enthusiast Web site.

Additional information can be found at www.leisurelogix.com.

Press Coverage

From TravelDailyNews

http://www.traveldailynews.com/pages/show_page/23701

From Travel Weekly

http://www.travelweekly.com/articles.aspx?articleid=59430

From Travel Weekly

http://www.travelweekly.com/articles.aspx?articleid=59211

From The Miami Herald

http://www.miamiherald.com/living/travel/story/291055.html

From The New York Times

http://www.nytimes.com/2007/10/29/technology/29ecom.html